article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. The post How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories appeared first on Freelance Writing Jobs | Jobs for Freelance Writers.

Concept 52
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. The post How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories appeared first on Freelance Writing Jobs | Jobs for Freelance Writers.

Concept 52
article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. Here the button text is essential to convey getting paid. .