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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend.

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. Here the button text is essential to convey getting paid. .