How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories
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FEBRUARY 14, 2022
Content creator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. Act 1 – Exposition.
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