Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

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Social Media Keywords Media Ads 145

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign.

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. They also create starting points for keyword research.

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Ads Food Brand Awareness Marketing 129

Content Hacker

JUNE 9, 2023

Finding the right keywords for your content is a HUGE deal. That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more. But you can’t just target any keywords.

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Keywords Marketing Engineering SEO 102

Neil Patel

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

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Ads Social Media Sales Promotion 122

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Top 8 Black Friday Ad Campaign Tips. Here’s how.

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Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

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Ads Advertising Finance Promotion 107

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. Promoted Posts. These ads are available as link ads or text ads. Display Posts.

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Ads Sales Banking Advertising 110

Neil Patel

FEBRUARY 4, 2021

While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads. Here’s what you need to know to leverage them to increase clicks and drive conversions for your paid ads. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns?

Ads 116

Ads Pharmaceutical Landing Page Keywords 116

Neil Patel

MAY 18, 2021

There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned. In this guide, I’ll cover why low search volume keywords are crucial to SEO and show you how to find them. Reasons to Target Low Volume Keywords. What does this mean?

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Keywords SEO Utilities Website 109

Neil Patel

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

Ads 116

Ads Landing Page Advertising Sales 116

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

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Ads Creative Director Storytelling Advertising 81

Backlinko

JUNE 4, 2024

For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors. It can help you connect with customers while promoting your products. It can help you connect with customers while promoting your products. Take goPure, for example.

Sales 93

Sales Marketing Search Engine Optimization Social Media 93

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

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Utilities Transportation Medical Content Creation 246

ContentWriters

MAY 8, 2024

SEMRush defines search engine marketing (SEM) as the “practice of promoting websites by increasing their visibility in search engine results pages (SERP) primarily through paid advertising…” It’s also sometimes called “pay-per-click” (PPC) advertising. SEO is typically used when discussing types of organic (i.e.,

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). Of course, I wouldn’t make the entire article stuffed with keywords.

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Website Portfolio Retail Writing 224

Moz

MARCH 11, 2021

The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research. Gather seed list.

Keywords 60

Keywords SEO Education Agency 60

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 109

IT Ad Copy Keywords Landing Page 109

Neil Patel

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Make Sure Your Ads Are Creative.

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Advertising Ads Promotion Creativity 138

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Article Writing

NOVEMBER 1, 2022

Blog Helps to Rank on Keywords. Keyword rankings still play a huge role in your overall SEO strategy. Focus on several that highlight your target “theme” and try to work those in as often as possible, along with keywords specific to each blog article you post. Blog posts are your secret weapon. . Blog Helps to Build Backlinks .

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Blog Blogging Social Media Brand Awareness 121

Neil Patel

JANUARY 8, 2021

For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible. Twitter for SEO Tip #1: Promote, Promote, Promote. Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Promote Twitter Trends.

Brand 145

Brand SEO Brand Awareness Keywords 145

Smart Blogger

SEPTEMBER 12, 2023

Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements. You can make stunning videos of Canada’s top hikes, but without using the right keywords, your target audience won’t find you. Suppose your channel covers Canadian hiking.

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Social Media Script Marketing Brand Awareness 109

BKA Content

DECEMBER 13, 2023

Keyword Optimization The key to ranking well in both national and local search results is to build your content around the words and phrases your customers are searching for. Examples of keywords include specific car models, financing offers, automotive features, and geographic areas. Prioritizing long-tail keywords can help.

SEO 71

SEO Finance Social Media Keywords 71

ContentWriters

FEBRUARY 8, 2023

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. Promotional Videos Promotional videos are always a great way to showcase your company. What Is a B2B Video? Remember to make certain it is well-edited.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

APRIL 19, 2021

To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Another significant advantage of Twitter advertising is that you can create campaigns to target people who have used a particular keyword.

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Advertising Ad Copy Social Media Brand Awareness 128

Express Writers

JUNE 3, 2024

Sales: Create content that promotes products and services and drives sales. Fill Your Buckets with Seed Keywords Along with establishing goals, you also want to list seed keywords. Your seed keywords are terms that define who you are as a company. To start, list three to five seed keywords. They are very broad.

Content 69

Content Keywords Lead Generation SEO 69

Grammarly

JANUARY 29, 2024

Pop-up ads would fall in here, too, if you use them. SEO writing SEO is the strategic use of keywords to promote your pages on search engines like Google. Then place those keywords in all the right places. For example, keywords placed in titles and headings are more effective for SEO than keywords placed in body text.

Website 94

Website Writing Copywriter Copywriting 94

Express Writers

MAY 29, 2024

Conduct Keyword Research AFTER Your Outline is Created 5. As for the keyword research, we’ll cover that in the section after next – first, let’s work on crafting a format that helps your readers realize they’re in the right place. If you’re writing a guide on “how to build a great content strategy” use that as your keyword.

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Writing Content Creator Keywords Freelance 96

Content Hacker

FEBRUARY 23, 2023

I have never used paid ads or paid search. With the right knowledge — identifying your target audience, crafting SEO-friendly content optimized for search engines, promoting it strategically across channels, and measuring its performance over time — you will soon see results from your efforts. Keyword research and topic areas.

SEO 100

SEO Content Creation Content Social Media 100

Neil Patel

APRIL 26, 2021

With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. Keywords are the other important aspect of YouTube SEO.

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Search Engine Optimization Keywords Engineering Collaboration 145

BKA Content

APRIL 24, 2024

Google Analytics: The Audiences section of this free tool can show you basic demographic information about the people visiting your website or clicking on your paid search ads, such as age categories, location, and gender. Research Topics and Keywords Figuring out which topics your target audience cares about can be easier than you think.

Landing Page 66

Landing Page Content Social Media Keywords 66

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. It’s all about using the right short and longtail keywords. Through microtargeting, you use analytics data to reveal key information such as buyer behavior, preferences, and popular search terms or keywords. That’s all okay.

Content 144

Content Brand Awareness Collaboration Keywords 144

Backlinko

FEBRUARY 15, 2024

The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. On top of that, optimizing for related keywords improves your chances of reaching a wider audience. Captions and hashtags: Relevant keywords used in captions and hashtags help to identify what the content is about.

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SEO Keywords Social Media Engagement 98