Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. Use Visual Storytelling.

Food 101

Food Ads Storytelling Social Media 101

Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

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Storytelling Concept Creativity Writer 68

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

AUGUST 20, 2021

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad. 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something. Storytelling.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? AdBuilder is a self-service platform designed to help marketers create and promote audio ads.

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Ads Script Advertising Long Form Content 119

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Contently

MAY 13, 2024

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy.

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Content Marketing Marketing Content Storytelling 111

Melanie Saxton

OCTOBER 23, 2023

Well, rather than maintaining a Google account and setting up pay-per-click ads, some businesses rely on publishing customized SEO blogging content right from their own websites to feed search engines. Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc.

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Blogger SEO Search Engine Optimization Blog 130

Credible Content

JUNE 1, 2023

Storytelling Elements: Both mediums utilize storytelling techniques to convey information, evoke emotions, and create a memorable experience for the audience. Incorporating quotes and anecdotes to add credibility and interest Quotes and anecdotes can enhance your blog posts by adding credibility, interest, and a personal touch.

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Script Blog Post Writing Post 130

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Jane Friedman

JANUARY 4, 2024

Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills. You use your sub jective reactions to determine the ob jective craft techniques the storyteller used to create them.

Writer 105

Writer Storytelling Insurance Engagement 105

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. Focus on Being a Good Storyteller Storytelling is what would make your writing memorable for the target audience. Therefore, it’s essential not to overcomplicate your content.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

iWriter

MAY 8, 2024

As a scriptwriter , start your video with storytelling with a thought-provoking question, or a surprising fact to grab attention and connect with your audience. Employ storytelling techniques or a problem-solution format to create a compelling narrative arc that engages viewers from start to finish.

Script 52

Script Storytelling Entertainment Content Creation 52

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

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Copywriter Copywriting Proofreader Persuasion 130

Content Hacker

JANUARY 31, 2024

Gone are the days when ads were just loud and brash interruptions; today, it’s all about pulling up a chair and sharing an experience that sticks. Ready to see how storytelling can build bridges between businesses and people? Cut Through Ad Fatigue 2. Check out our AIO Blogger course. Strengthen Brand Credibility 3.

Brand 52

Brand Storytelling Content Content Creation 52

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Informative content requires clarity and accuracy, persuasive content demands compelling arguments, and entertaining content relies on creativity and storytelling.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! Use Storytelling to be Personal. But what is a byline? GetResponse. Read more about Marya.

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Portfolio IT Freelance Storytelling 154

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). DoorDash’s Heartwarming & Circumstances-Sensitive Ad DoorDash launched this ad in the thick of the pandemic when social distance had impacted thousands of livelihoods.

Social Media 126

Social Media Media Marketing Storytelling 126

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. CG: Radio used to be an underrated medium for ads. I haven’t heard anyone turn up their nose at writing radio ads in a very long time.

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Creativity Freelance Copywriting Script Insurance 130

Freelance Magic

DECEMBER 6, 2022

How to add storytelling to content. Engage with others: I’m not sure how LinkedIn’s algorithm works, but adding insightful comments to others posts also shows up in your followers’ feeds. A controversial opinion. A tip for better freelancer-client relationships. A key mistake brands make with content. Here’s what went down.

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Freelance Storytelling Concept Brand 260

Jane Friedman

FEBRUARY 21, 2024

Instead of “everything that happened,” what if you added a specific detail, like “after he left her standing at the altar at the church around the corner…” Problem: We know too much. Once you know what’s not working, you can diagnose the cause from a storytelling perspective using the above pitfalls as a guide.

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Storytelling Construction Writer Audience 96

iWriter

JANUARY 8, 2024

We become captivated by the writer’s voice and storytelling prowess. Connect on a Deeper Level Through engaging storytelling techniques and relatable anecdotes, bloggers establish connections with their audience on an emotional level. When we stumble upon a blog post that resonates with us, something magical happens.

Storytelling 52

Storytelling Transportation Search Engine Optimization Social Media 52

Smart Blogger

MARCH 10, 2023

Here’s what’s ahead: The proven structure your testimonials should follow to increase conversion rates and land more jobs; The importance of statistics, storytelling, and authenticity; How to ask someone for a client or customer testimonial; And much more. If so, then you’ll love this guide. Let’s dig right in… Tip #1.

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Persuasion Writing Storytelling Script 118

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Freelance Union

JULY 3, 2023

Sometimes the smallest tweak makes all the difference in how well you’re discovered organically (aka without paid ads or direct referrals). There’s no set framework for how your About Page should flow, but you might consider some basic storytelling elements to guide your writing.

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Storytelling Search Engine Optimization Consulting Keywords 91

Content Writing

DECEMBER 20, 2022

Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Cost-per-mills (CPM ads). As mentioned, content writing is all about storytelling, so it requires detailed writing. Evergreen articles. News articles .

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

MAY 3, 2021

Storytelling is all the rage. It is a brain activity that occurs in two people simultaneously, affecting the same areas of the brain during the process of storytelling. By telling a story and connecting with the reader, a storyteller can actually generate trust in the reader. They are not ads, and they are not sales pitches.

Brand 144

Brand Storytelling Construction Communication 144

Smart Blogger

NOVEMBER 28, 2023

But highlighting content created by your network isn’t just about sharing; it’s about adding your unique perspective or commentary to it. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable.

Post 81

Post Storytelling Social Media Content 81

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. To enhance your storytelling skills, practice writing short stories or personal anecdotes in your free time. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

The Write Life

FEBRUARY 10, 2024

From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Solution: Suggests a means of solving a problem, adding practical value. What are power trigger words for storytelling?

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Writer Storytelling Sales Copy Engagement 64

Jane Friedman

MAY 8, 2024

Complications and The Hero’s Journey—or Save the Cat Advocates of these and other storytelling formulas will recognize the principle of complication as possibly corresponding to certain beats. Tortured family dramas or anything with an element of soap opera are fertile ground as well for added complications.

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IT Storytelling Management Communication 90

Express Writers

NOVEMBER 8, 2022

Ad Campaigns: There’s no denying that organic traffic is great, but growing your audience isn’t done overnight. If you want to speed up the process, you can invest in ad campaigns on social media or Google to gain exposure quickly. Prioritize Conversations and Storytelling in Your Marketing. You’ll stay on their radar regularly.

Sales 98

Sales Marketing Storytelling Social Media 98

iWriter

FEBRUARY 5, 2024

Making Use of Persuasive Language and Storytelling Techniques Persuasive language is a powerful tool that can help convince your readers to take action or change their beliefs. Another key element of persuasive language is storytelling. Visuals also can evoke emotions and create a connection with your audience.

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Website Persuasion Proofreader Writing 52

Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! Leveraging Emotional Appeal: Direct response copywriters understand how to tap into emotions and leverage storytelling techniques to create a strong emotional connection with your audience, compelling them to take action.

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Copywriter Copywriting Promotion Persuasion 130

Jane Friedman

FEBRUARY 13, 2024

In 1962, in a letter to a young writer, John Steinbeck added six tips for writing well. Storytelling is not a way to work out who I am or why I exist; being a father answered most of those questions for me. Storytelling allows me to share my passion with others and to get paid for it. The above was one of those tips.

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Writing Storytelling Writer Creativity 117

Copywriter Collective

OCTOBER 31, 2023

You then must follow that up with newspaper ads, blog posts, and follow-up emails. You can utilize it in: Writing compelling print ads. Incorporating storytelling into your brand marketing. Storytelling also minimizes your reliance on troubling facts (e.g. Just to keep clients interested in your brand.

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Copywriter Copywriting Persuasion Proofreader 52