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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Handling Rejection Ted is frequently plagued — as I was — by creative work being shot down, not only by clients but by bosses within his agency. Maybe you should ask my wife!

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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People Round-Up, Mid October 2023

Publishing Trends

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. In Agency news : Amy Bishop-Wycisk has joined Trellis Literary Management as agent. Harriet Poland has joined Creative Artists Agency (CAA) as an agent. Rebecca Naimon has been promoted to associate manager of publishing operations.

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People Round-Up, Mid-October 2022

Publishing Trends

On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. PROMOTIONS. Sarah Ried moves up to Editor at Harper.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Then segment your audience. Click on that.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Planning, creating, distributing, and promoting content typically involves people on more than one team. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). Enterprise content marketing is an exercise in collaboration. Videos for the brand website and social channels.