Copywriter Collective
OCTOBER 10, 2023
The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Or maybe — just maybe — consumers would still be moved by the intended message of the ad.
Blogtrepreneur
JANUARY 7, 2024
While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. In comparison to other traditional marketing methods, digital campaigns are far more cost-effective. Then keep on reading!
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Publishing Trends
OCTOBER 17, 2023
At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. PROMOTIONS At Macmillan, Tor Publishing Group , Jess Kiley has been promoted to associate designer and Angie Rao has been promoted to ad/promo designer. Katie Klimowicz has been promoted to associate art director.
Melanie Saxton
FEBRUARY 28, 2023
I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. Learn more at floorsforliving.com/location/conroe/. ### Let’s Talk About Business Trade Books and How They Can Help Promote Your Business.
Caroline Gibson
MAY 11, 2021
CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.
Publishing Trends
OCTOBER 20, 2022
On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. PROMOTIONS. Sarah Ried moves up to Editor at Harper.
BKA Content
OCTOBER 10, 2022
Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is an effective marketing solution.
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