Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

Ads 81

Ads Creative Director Storytelling Advertising 81

Publishing Trends

MARCH 5, 2024

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Laura Crockett has been promoted to senior literary agency and foreign rights manager at TriadaUS Literary Agency.

Editorial 73

Editorial Agency Art Director Creative Director 73

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Take the example of a product advertisement. If the brand uses complex sell language, it can turn off customers. The seven-line advert he crafted had the intention of promoting a handbook for priests. But not just any words. Copywriting, What Is It?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. Jim Hanas , VP, central marketing will now oversee sales analysis, market intelligence, data science, metadata and digital advertising teams.

Art Director 68

Art Director Editorial Recruitment Architecture 68

Publishing Trends

OCTOBER 20, 2022

She was most recently SVP, Group Sales Director for Knopf Doubleday. Previously she was VP of Brand Development and Marketing at Warner Bros. On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

Article Writing

OCTOBER 3, 2022

And did you know that content marketing gets up to three times more leads than paid search advertising? It can be tempting to promote your products and services shamelessly. According to findings from Conductor , consumers are 131% more likely to buy from a brand immediately after consuming early-stage educational content. “

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Content Marketing Marketing Creative Director Content 85

Publishing Trends

DECEMBER 19, 2022

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. PROMOTIONS.

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Architecture Agency Finance Editorial 84