article thumbnail

How to Humanize PPC Ads

Neil Patel

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns.

Ads 81
article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. Take the example of a product advertisement. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. But not just any words. Copywriting, What Is It?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

People Round Up, Early March, 2024

Publishing Trends

And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Hachette Book Group has promoted Charlotte Morrison to senior advertising manager at Little, Brown.

article thumbnail

10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

The headline is more than just a statement; it’s your opportunity to quickly communicate your professional identity and peak interest. For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution.

article thumbnail

People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. Jim Hanas , VP, central marketing will now oversee sales analysis, market intelligence, data science, metadata and digital advertising teams.

article thumbnail

People Round-Up, Mid-December 2022

Publishing Trends

Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Coffey , SVP of Communications and Events, has left the company. Robert Imfeld is now Director of Marketing at HarperCollins Children’s Books. At Macmillan , Ajay Roy joins as COO.

article thumbnail

Using AI For Art, Images, And Book Covers With Derek Murphy

The Creative Penn

I bought all sorts of digital assets, I bought music or videos, because I want to use them in a video or an advertisement. And it won't look very emotional, the best you can hope for is that it communicates the genre really well, which is what you want. Most authors, especially. But this means I don't have to buy those things.

Concept 98