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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. What Does an Event Marketing Manager Do? Others insist they differ.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. Barnum truly had the greatest show on earth, his clickbait advertising did get people to come see his show, and what they saw was entertaining.”. aselepak Click To Tweet.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. Buy native advertising to drive traffic to articles and then quickly grow my email list. That leaves a gap for low cost-per-click advertising on thought-leadership content.

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Successful digital marketing entrepreneur Dan Lok got his start in the copywriting industry this way — by apprenticing with his copywriting mentor Alan Jacques: “Why did this work out so well? They can also help you by critiquing your work, giving you tips on how to succeed in the industry, and endorsing you to editors.

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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. But don’t overcomplicate things. I killed display ads right away,” he says.

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

Now that the days of organic social media distribution for content marketing are long in the rear view, the most valuable social media tools are the advertising features of the platforms themselves. Marketers often overlook one big aspect of social – native advertising. Daniel Knowlton, f ounder, KPS Digital Marketing.