BKA Content

OCTOBER 10, 2022

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Government Advertising Social Media 52

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. Contentmarketing can act as catalyst for broader, integrated digital marketing effort, says @Robert_Rose.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Think of YouTube Masthead as YouTube’s premium advertising experience.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141