Neil Patel

APRIL 19, 2021

Maybe hire a few hundred influencers to promote your business? That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app.

Advertising 113

Advertising Retail Concept Ads 113

Neil Patel

APRIL 19, 2021

That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign? Besides the large pool of monetizable users, Twitter advertising has several other benefits. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Content Powered

MAY 23, 2023

Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? I've come up with 50 different things you can do to promote a blog post. Join Mutual Promotion Communities.

Promotion 98

Promotion Blog Post Publisher Publishing 98

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

Food 83

Food Advertising Ads Creativity 83

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? How coronavirus influenced native advertising KPIs.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Paid ads can get results as long as you continue spending to display these promotions.

Ads 95

Ads Brand Awareness Search Engine Optimization Advertising 95

Backlinko

MAY 22, 2024

Other notable courses by Semrush Academy include: SEO Crash Course with Brian Dean Content-Led SEO with Brian Dean SEO Principles: An Essential Guide for Beginners with Kyle Byers Digital Advertising 101 with Tim Cameron-Kitchen Social Media Marketing Crash Course with Janet Machuka Most courses on the Semrush Academy offer certification.

Marketing 92

Marketing Digital Marketing Social Media Search Engine Optimization 92

Smart Blogger

FEBRUARY 24, 2023

Tons of Selectivity Most display advertising networks bunch up dozens of products in one ad code — not CJ Affiliate. As an affiliate marketer, you choose exactly which advertisers’ individual products you want to display and where. Occasionally, a handful of advertisers offer pay-per-view or pay-per-click. Pretty neat.

Advertising 108

Advertising Electronics Social Media Promotion 108

Kristi Hines

AUGUST 4, 2023

This tool empowers users to rapidly create, supplement, erase, or replace images with straightforward text commands. Image Creation: The Writing Assistant integrates with Canva, allowing users to transform their text into stunning graphics. This feature helps to elevate visual content and make posts more eye-catching.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? More than 75% of total backlinks across all industries were text backlinks. Is a text backlink better than an image backlink? What does this mean?

Advertising 101

Advertising Website SEO Insurance 101

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. Direct mail is such a cool marketing strategy.

Ads 95

Ads Brand Advertising Social Media 95

Make a Living Writing

OCTOBER 24, 2023

If you have ever played a video game that is story-based, you will know that there is often quite a bit of text that needs to be written for the story to be understood. They create the story arcs, character dialogues, and in-game texts that immerse players in the overall story.

Script 105

Script Writing Persuasion Content Creator 105

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Let’s shift gears now to an advertiser standpoint. You understand the benefits to the user, but what about advertisers on Google? That’s what we’re going to cover in this article.

Ads 134

Ads Advertising Text Utilities 134

Neil Patel

JULY 26, 2021

Plus, they get to promote a partner product and benefit from influencer marketing at the same time! Humorous content will always have a place in marketing and advertising. Don’t Rely on Text Alone. Gone are the days of text-only Facebook posts—we’ll leave that medium to Twitter. Way to go, Safeway. We see you.

Post 145

Post Writing Social Media Advertising 145

Caroline Gibson

MAY 11, 2021

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. This has had an effect on the quality and type of advertising you see nowadays. Everyone who takes the Diploma says how much it’s changed their career.

Creativity 130

Creativity Freelance Copywriting Agency Recruitment 130

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. Here’s how we used “SEO trends” as the anchor text to link to an article on trends. And can boost page authority.

Marketing 107

Marketing Social Media Keywords Engineering 107

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising on it. Why Should You Advertise on Reddit? Promoted Posts.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

JULY 22, 2021

However, the site has a tough stance on self-promotion , which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules. Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. Reddit Advertising Policies. Video Advertising.

Landing Page 145

Landing Page Banking Advertising Promotion 145

Neil Patel

NOVEMBER 13, 2020

If you can combine innovative use of filters with creative images and excellent text, then you could achieve exceptional results— as Opel did with their “Opel Adam” campaign. Select promotions. Choose a post to promote. Instagram will prompt you to use your top post, but you can select any of your previous posts to promote.

Social Media 135

Social Media Media Text Ads 135

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy.

Ads 104

Ads Advertising Text Social Media 104

Grammarly

NOVEMBER 9, 2023

You know it’s a piece of promotional material, and you might have been given a few key points to include. One-pagers often blend graphics with text to visually engage readers and maintain their interest. Types of one-pagers Generally, one-pagers are business proposals and promotional pieces written for external audiences.

Landing Page 91

Landing Page Concept Education Copy 91

ContentWriters

FEBRUARY 15, 2023

Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram. This has made it an ideal place for businesses to connect with their target audience, build relationships and promote their products or services. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

Grammarly

JANUARY 10, 2024

Business writing is important for several reasons: Clear, effective communication: Accessible, concise writing is critical for business because it minimizes misunderstandings and confusion, helps set expectations, and promotes shared understanding. 8 Call to action Some writing is purely informational.

Writing 109

Writing Communication Copywriter Copywriting 109

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. For example, if you’re advertising a product that’s unfamiliar to most people, you’ll want to craft an ad that presents the product in a straightforward and engaging way.

Ads 139

Ads Content Utilities Advertising 139

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Paid CTR refers to any traffic you receive as a result of a paid promotion. They vary massively between industries, type of content, device types, and advertising platforms. Why Is CTR Important?

IT 109

IT Ad Copy Keywords Landing Page 109

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Why Advertise on Instagram? It’s attracting tons of big brands because it’s well worth it to advertise there. Instagram is growing, and it’s growing fast. Carousel Ads.

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, if you have at least some basic experience advertising with a good budget, you can probably afford to target up to a million—2 million people (assuming your targeting here is good). Time for happy hour.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Hacker

FEBRUARY 19, 2024

Pay attention to formatting, such as using bold or italic text for emphasis, and ensure consistency throughout the post. Adding Visual Elements to Blog Posts Unless you’re a professor or lawyer, no one wants to read a whole block of text with 2,000 words. Optimize images for the web to ensure fast loading times and good quality.

Writing 52

Writing Editorial Blog Blogging 52

Credible Content

JUNE 2, 2023

Improved Content Promotion: Daily Blog Publishing Benefits Daily blogging schedule provides a consistent stream of fresh content for promotion. Regular promotion across various channels increases reach and visibility. A daily blogging schedule provides a consistent stream of fresh content to promote across various channels.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Neil Patel

DECEMBER 30, 2021

With Facebook lead ads, you can choose from several campaign types, including: demos downloads, like PDFs discounts event advertising. Facebook lead ads work in much the same way as other advertising. First, Facebook advises businesses to familiarize themselves with the terms of service and its advertising policies.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Advertisers only pay when a potential lead clicks on their ad. If you want to change your budget, make the necessary adjustments on the Microsoft Advertising platform. Expanded Text Ads. Well, it depends. Product Ads.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

NOVEMBER 24, 2020

Luckily, if you have access to the right strategies (like local promotions) and tools (such as messaging services like Podium ), you may still be able to grow your business even in these uncertain times. Podium allows you to text quick responses when you’re out and about, so you never leave anyone hanging. Stuff gets missed!

Text 145

Text Promotion Communication Persuasion 145