The Creative Penn

NOVEMBER 9, 2022

What are some of the fundamentals behind self-publishing success? James Blatch shares tips and insights as well as introducing the Launchpad course from Self Publishing Formula. He’s also the co-founder of Self-Publishing Formula, Fuse Books, Hello Books, and the co-host of The Self-Publishing Show. Show Notes.

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The Creative Penn

JUNE 12, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.

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The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter.

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Advertising Marketing Ads Social Media 98

Verblio

NOVEMBER 16, 2022

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. Testimonial Advertising Examples.

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Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Now let’s fast-forward to today, and the internet we know. What are popup ads?

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Script Advertising Ads Marketing 122

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

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Content Powered

MAY 23, 2023

You've scheduled it to be published, or you've done so already. What can you do after your blog is published to get it in front of more people? Every social network (except maybe Reddit) benefits from posting your link multiple times over the first day, week, and month after publishing it. Now, three things need to happen.

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The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

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The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

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Verblio

NOVEMBER 28, 2022

Advertisers have left the platform in droves, fearing poor content moderation especially after Musk’s firing spree reduced the moderation team from hundreds to just 15. Twitter is hemorrhaging revenue as scandals like this drive away advertisers. What Does it all Mean for Online Publishing? Honestly, we can’t tell.

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Verblio

NOVEMBER 28, 2022

Advertisers have left the platform in droves, fearing poor content moderation especially after Musk’s firing spree reduced the moderation team from hundreds to just 15. Twitter is hemorrhaging revenue as scandals like this drive away advertisers. What Does it all Mean for Online Publishing? Honestly, we can’t tell.

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The Creative Penn

NOVEMBER 4, 2022

In the intro, Amazon changes ebook return policy [ Society of Authors ]; Spotify introduces audiobooks [ Spotify ; FindawayVoices ; Publishing Perspectives ]; Neal Stephenson on The Sword Guy podcast. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Show Notes.

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Melanie Saxton

SEPTEMBER 27, 2023

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media.

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Storytelling Editorial Advertising Digital Media 130

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

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Kristi Hines

MARCH 17, 2024

Affiliate Networks & Marketplaces Affiliate networks and marketplaces let publishers search for affiliate programs from vendors that range from small businesses to Fortune 500 companies. Let me know in the comments or on X @kristileilani Originally written and published by Kristi Hines , Copyright ©2024 Follow on X @kristileilani

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Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Media & Publishing had the highest average authority score of 44.62 billion Media & Publishing was the last with just over 1 billion.

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Advertising Website SEO Insurance 101

Content Powered

JULY 22, 2022

The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.

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ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

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Advertising Promotion Landing Page Blog 26

Backlinko

FEBRUARY 23, 2024

This section highlights key statistics demonstrating its vital role for both advertisers and publishers in today’s market landscape. Among publishers, half of respondents say that over 51% of their publication’s revenue is from affiliate marketing. 6-10% 21.7% 11-20% 23.9% 21-30% 13.0% Above 50% 0.0% Don’0 know 10.9%

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Marketing Retail Content Creator Advertising 83

Smart Blogger

FEBRUARY 24, 2023

Let me guess — CJ Affiliate (Commission Junction) keeps popping up on your radar, and you’re itching to sign up as a publisher. Tons of Selectivity Most display advertising networks bunch up dozens of products in one ad code — not CJ Affiliate. Royal Treatment for Star Publishers Do you create top-notch content in your blog?

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Advertising Electronics Social Media Promotion 104

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Masie Cochran , editorial director, has been appointed as interim publisher.

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Melanie Saxton

OCTOBER 15, 2023

Below is some helpful guidance, especially for first-time authors who need professional help with the editing and publishing journey. After nearly 40 years in the world of words, a very experienced editor like me has seen the publishing industry change and evolve with the times. Experience is key.

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Medical Digital Media Portfolio Copywriter 130

Make a Living Writing

JANUARY 22, 2024

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Publisher If you’re a bookworm , you might want to look at jobs in the publishing industry. Let’s go job shopping!

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Publishing Trends

FEBRUARY 20, 2024

Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher. Mark Warner is joining HarperCollins Christian Publishing as VP of business development and operations.

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Editorial Agency Publisher Publishing 63

Shorthand Content Marketing

APRIL 18, 2023

One of the biggest issues that advertisers face is that gaining interest and engagement is getting tougher by the day. However, advertisers must often bid a high amount to get the top spot. Facebook, for example, now has eight different ways to advertise on its platform. They provide a short headline and link to the website.

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Content Advertising Content Creator Lead Generation 98

Make a Living Writing

APRIL 18, 2023

A lot of people online do not have the same credentials as some published authors do, and many publishing companies will go the extra mile to vet the author before publishing their books. Ogilvy on Advertising is the book for anyone who not only wants to be a copywriter, but wants to work in advertising in general.

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Credible Content

SEPTEMBER 22, 2022

I was going through a Reddit thread about whether a person should invest in SEO if he is spending good money on advertising on Facebook and other social media networks. Three main components of SEO – as I understand the field – are: Writing and publishing optimized content. SEO copywriting is the backbone of search engine optimization.

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Melanie Saxton

OCTOBER 23, 2023

Well, rather than maintaining a Google account and setting up pay-per-click ads, some businesses rely on publishing customized SEO blogging content right from their own websites to feed search engines. Note that some companies do both — paid search advertising and organic blogging.

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Blogger SEO Search Engine Optimization Blog 130

BKA Content

DECEMBER 18, 2023

Comparison shopping for the best SEO packages can pose a challenge, as many companies advertise these services. No matter which approach to SEO you are considering for your business, you should look for an SEO company that has competitive pricing and publishes metrics about results. Many SEO providers also offer link building services.

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Melanie Saxton

MARCH 5, 2023

The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities? My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting!

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Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 22:32 ): Publishers may have to “volunteer” in fight against annoying ads.

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Content Marketing Publisher Publishing Publishing 74

Melanie Saxton

FEBRUARY 28, 2023

I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. But more consequential is my nearly 40 years in the literary and publishing industry. Let’s talk about the value of publishing your very own story.

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The Creative Penn

JANUARY 1, 2024

At the end of each year, I make a photobook, and I publish an article here, which helps keep me accountable. If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! I love January and the opportunity to start afresh.

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Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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Make a Living Writing

APRIL 15, 2024

Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses. Editing and proofreading Editing and proofreading are indispensable services for authors, publishers, businesses, and academics. publishing, self-help).

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Freelance Writing Jobs

DECEMBER 28, 2023

To me, writing for free and allowing that content to be published on websites and in media that will help build awareness, recognition, and loyalty to a brand equates to free advertising. ” If so, it might be worth it to publish some content on that site and drive some link juice for your own branded online destination.

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