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How to Optimize Your Website For Free

Neil Patel

Site architecture can be a difficult concept to understand, but it’s another critical step of optimizing your website. Create Landing Pages. Every website needs somewhere for the user to land. The verbiage, colors, and selling points should be the same on your landing page as they are on social media.

Website 141
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How to Run Facebook Ads That Convert

Neil Patel

Driving customers—not just visitors—to your landing page is the best way to make sales. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. My video landing page converts 56% of the people who visit.

Ads 145
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

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How to Create a Winning Franchise SEO Strategy 

The Hoth

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . Since duplicate content is the biggest challenge for online franchise marketing , here are some tips for avoiding it while maintaining brand consistency. . Provide branch-specific information on the site . Keyword research .

SEO 103
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The Best Content Marketing Books for 2023

Shorthand Content Marketing

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. With most business books, you get the central concept by the end of the first chapter. 3) Marketing Rebellion by Mark Schaefer.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. That’s not an issue from an SEO perspective as long as you no-index your landing pages.

Brand 68
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The Ultimate Jump-Start Guide to Content Marketing

Intergrowth

Control the conversation about your brand, products, and services. Build brand awareness. Drive more visibility to your product pages. This type of content may include how-to guides, predictions on where your industry is headed, or a breakdown of an in-depth concept that only people in your industry understand.