Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 93

Recruitment Marketing Editorial Team Editorial 93

BKA Content

NOVEMBER 14, 2022

Recruit your sister’s friend’s niece who is between jobs and did fairly well in English class. Delegate content writing to a member of your team. Ideally, you will work with the same writer or group of writers in the long-term, as this is the best way to establish a strong brand voice. Working With BKA.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

Brand 103

Brand Content Storytelling Editorial Team 103