Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 97

Recruitment Marketing Editorial Team Editorial 97

Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. For example: Brand voice and tone (Casual?

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Editorial Editorial Team Freelance Utilities 145

BKA Content

NOVEMBER 14, 2022

Recruit your sister’s friend’s niece who is between jobs and did fairly well in English class. Delegate content writing to a member of your team. Ideally, you will work with the same writer or group of writers in the long-term, as this is the best way to establish a strong brand voice.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

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Brand Content Storytelling Editorial Team 105

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Click To Tweet.

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Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

OCTOBER 8, 2017

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. Brand name recognition. It was brand name. If I can get a recognizable brand name to champion my article, I’m halfway to viral.

Content Creator 105

Content Creator Audience Script Content 105

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100