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People Round-Up, Mid October 2023

Publishing Trends

At Oni Press , Andy McElliott has joined as operations manager, Winston Gambro has joined as graphic designer, Matt Harding has joined as pre-press technician, Chris Robinson has joined as consulting editor, Karl Bollers and Megan Brown have joined as editors, and Kaia Rooke has joined as marketing and communications coordinator.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Savvy digital marketers are much like savvy writers.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Retain customers after they leave your site by staying in constant communication.