Remove Agency Remove Communication Remove Editorial Remove Storytelling
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10 Examples of How Content Creators and Teams Are Using AI

Buffer

The team paused using the AI tool to build better editorial processes and has committed to refining it to suit their editorial standards and needs. One Generation One Generation SEO, a content agency, sets clear boundaries regarding AI use in content with a dedicated “ AI content policy ” page.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. They must, for instance, know how best to communicate with their target audiences. That includes using the right tone and language to communicate with specific demographics. Editing and proofreading work to meet editorial standards.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees).

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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

Here’s the formula to strategically evolve your brand communication: 1. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. Storytelling is often done in silos at the business unit or market level. Marketing and communications groups need to be in better sync.

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How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S. Call-and-answer storytelling. Just how loud will this sonic boom be?

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

John is a renowned strategist, communicator, and cultural mythologist based in Hollywood. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

Brand 97
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What’s Your Answer? 25 Questions from Content Marketing Experts

Content Marketing Institute

Is my point of view unique so I don’t sound like every other agency (or company)? Drew McLellan , CEO, Agency Management Institute. What are the editorial and commercial benefits of creating interactive content? Shachar Orren , chief storytelling officer, Playbuzz. Do we have a unique point of view?