Remove Agency Remove Content Creation Remove Landing Page Remove Lead Generation
article thumbnail

Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

In general, copy moves people down the sales funnel. Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response.

article thumbnail

How to Find Quality Blog Writers to Grow Your Business (2022)

Bramework

If you are going to grow your traffic or leads through your content, it’s important to nurture those as an agency owner. It may be time to reach out for a little help with content when the time is right. . Content is a huge part of your lead generation strategy (or should be!) Let’s go!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Travel SEO Strategies to Compete in the SERPs

Neil Patel

Build Local Landing Pages Local landing pages are carefully targeted for each city or region you serve. These web pages provide targeted information about your services in the local area and help draw in customers interested in what you offer. Don’t be phased by thinking it’s a difficult task.

SEO 81
article thumbnail

SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

As such, calculating SEO ROI is a necessary skill to have, especially for agencies, consultants, and marketers wanting to incorporate it into their company. . If your employees handle blog writing, content creation, and other marketing efforts, you need to factor their wages into your costs. . SEO agency . Freelancers.

SEO 105
article thumbnail

Digital Strategy Consulting

Neil Patel

In this case, the KPIs are as follows: Number of leads generated from every social media channel. Number of conversions generated from every social media channel. Landing Page Conversions. You should check whether your landing page is sending your customer on the right path, which is why KPIs are crucial here.

article thumbnail

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles. Promote the white paper to your network.

article thumbnail

Understanding Why Content Marketing Matters and How It Cultivates Relevance

BKA Content

The Content Marketing Institute suggests that more buyers want to feel like they matter to a company, not that they only exist as a means to a profitable end. However, content marketing and strategy differ strongly in approach when compared to paid advertising.