How Tom’s of Maine Found Success in Micro-Influencer Marketing
Content Marketing Institute
DECEMBER 15, 2017
Burns: When we began experimenting with influencer marketing using tools like SheSpeaks and Klout , we noticed spikes in our online share of voice for the length of the program … then it would go back down to normal. Our agency team came up with the idea of creating what we call a Goodness Circle.
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