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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Burns: We’ve worked to recruit community members who have a genuine interest in the products we offer.

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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

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Where To Find A Legal Content Writer

BKA Content

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

Ninety percent of leading marketers (those who in the last year exceeded their business goals) report personalization making a significant contribution to business profitability. Maybe even recruit a data science team to help you understand how you can create these relevant experiences for users.”