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AI Do’s and Don’ts in Digital Marketing

The Hoth

In particular, AI solutions are popping up left and right in the digital marketing space. Many companies & digital marketing agencies are already using AI tools to curate, generate, and proofread their content – with varying rates of success. Image generators. What does that mean?

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. Not just because they have so many years of agency experience, but because they embody the true values of NP Digital. Hannah Lu, Marketing at Waterdrop.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. What does this mean for the metrics?

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How to Select Meaningful B2B SEO Keywords

Moz

To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? Gather seed list.

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. What makes it TOFU?

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Every blog post that is added to their site adds to their digital marketing footprint. SEO writing means that you must incorporate specific keywords and semantic language into your website content. . Content writing, on the other hand, is the nice guy of marketing. . A Definition of Content Writing.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. What does this mean for the metrics?