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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Ali Lake has joined O’Connor Literary Agency as associate agent.

Agency 63
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Upwork vs. Constant Content – which is better for Freelance Writers in 2022 ?

Constant Content

Your JSS reflects your overall contract history with your clients and is based on your (or your agency’s) relationships and feedback. You’ll then add information about your expertise in a given field, your educational background, past work experience, and so forth. What You Work On. They are a requirement to bid on jobs.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Providing a video-based educational experience allows you to: Position your brand as a niche authority. Video converts more users. EyeviewDigital Click To Tweet. That’s a wrap.

Website 108
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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Challenge: Stay true to the editorial mission and show value to the company.

Brand 97
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The 5 New Rules of Video Marketing Success

Content Marketing Institute

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. Objectives like “educate our audience” or “raise awareness” sound valid. Old model of video marketing. Image source.

Marketing 108
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4 Business Models for Content Marketing

Content Marketing Institute

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. As part of our consulting and education practice , we’ve worked with companies for the last 10 years on figuring out the right method of mechanizing content marketing for companies.

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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

A long time ago, I was a designer for a small advertising agency. The image clearly indicates education – a great way to showcase the topic. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Today I present 12 types of visuals you can use in a blog post.

Blog Post 110