Publishing Trends

NOVEMBER 2, 2022

At Penguin Random House , David Phethean , VP, Mass Merchandise, National Accounts and Distributor Sales, will retire at the end of the year. Catherine Woods joins MIT Press as Executive Editor for Economics, Finance, and Business. In agency news… Victoria Hendersen joins Brower Literary & Management as Foreign Rights Agent.

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Publishing Trends

APRIL 6, 2023

Kleopatra Benyam , formerly Senior Director of Finance at Ralph Lauren , joins as Director of Finance. She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing.

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Jane Friedman

DECEMBER 12, 2023

The most straightforward explanation for imprint closures: lack of sufficient sales. While there isn’t a specific frontlist sales number associated with being a profitable backlist title, publishers often know, based on similar books, which ones have the ability to sell steadily over time. Discoverability is a major issue there.”

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Publishing Trends

APRIL 24, 2023

He was most recently retail sales manager/digital strategy specialist at Grove Atlantic. Sonya Harris has joined Chronicle as senior sales manager for special sales. At Baker & Taylor Publisher Services, Tim McCall has joined as trade sales director. Brianna Skelly has joined Scholastic as editorial assistant.

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Publishing Trends

OCTOBER 6, 2022

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Gregory Brandenburgh joins Mango Publishing ’s international rights and sales team. Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. PROMOTIONS.

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Publishing Trends

MARCH 10, 2023

At HarperCollins , SVP, International Sales David Wolfson has retired and SVP, Sales and Associate Publisher for the children’s division Andrea Pappenheimer has departed the company. He was most recently Editorial and Marketing Director at Restless Books. Rucker was most recently Sales Director at Gibbs Smith.

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Publishing Trends

OCTOBER 20, 2022

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Tarcher Perigee , Editorial Director Sara Carder has departed and can be reached at sarakatecarder@gmail.com. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21.

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Content Marketing Institute

DECEMBER 11, 2017

Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy.

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Content Powered

JULY 22, 2022

The second and more critical drawback is this section from Forbes' Editorial Values and Standards : "We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. There are business councils, agency councils, HR councils, and more.

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Smart Blogger

NOVEMBER 15, 2022

Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers. So how can you get work from agencies? The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. BloggingPro.

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Backlinko

APRIL 17, 2024

Just think about it: What if your website is getting 100,000 organic search visits per month, yet you’re not generating any sales? Check out Semrush’s Agency Partners platform. After fixing the website’s technical issues, the agency managed to scale their client’s organic search traffic from 4M to 5M visits year-over-year.

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Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Finance & Accounting.

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Shorthand Content Marketing

MAY 8, 2022

Sometimes known as inbound marketing, this is the job of attracting new business by offering value first before asking for a sale. They may also liaise with the sales team to track lead generation results. Just like managing the finances, or selling to clients, your marketing team needs to have a clear focus if they are to succeed.

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Publishing Trends

MAY 25, 2023

PEOPLE SVP of finance and publishing operations for the HarperCollins US General Books Group, Len Marshall will retire on June 16. Daniel Berkowitz joins Bookshop.org as advertising sales director. She will remain involved with the agency on a freelance basis and as the internal programs designer. DULY NOTED W.W.

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Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! It’s typically used in sales (i.e., Your growth (one new person and doubled sales) is lower, but your profit ratio is higher.

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Men With Pens

DECEMBER 6, 2009

I think the tipping point is where a blogger is blogging away and not selling – the just keep putting free content out there yet never ask for the sale. However, when the posts are used as a sales too, to attract the right people, educate them on what the person sells (even if it is just a rumour! “Calculated&#.

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