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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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People Round Up, Early March, 2024

Publishing Trends

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Steve Munnings previously sales director of Imagine That has joined as group commercial director.

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. She was previously at Ecco.

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How to Choose The Right Content Marketing Agency

Neil Patel

If you have the right content marketing agency, growth is easier. traffic to leads, traffic to subscribers, leads to sales) Subscriber counts (e.g., # of follows, growth, unsubscribes) Search rankings. 9 Characteristics That Make a Great Content Marketing Agency. lists more than 13,873 content marketing agencies on its website.

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People Round-Up, Early September 2023

Publishing Trends

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. Shannon Welch returned to Harper One on September 7 as VP, editorial director, reporting to President and Publisher, Judith Curr.

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People Round-Up, Early June 2023

Publishing Trends

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. Michelle Waters joins Riverhead as marketing manager. She was previously at W.W.

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People Round-Up, Mid-December 2022

Publishing Trends

Hannah Babcock , formerly Rights and Co-Editions Manager at Scholastic , joins Random House Children’s Books as Director of Subsidiary Rights, and Alyssa Eatherly , formerly Literary International Rights Coordinator at William Morris Endeavor , joins as Associate Manager of Subsidiary Rights. Carl Maxwell joins as VP, Public Policy.