Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc.

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Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. Give your audience more reasons to convert. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Video isn’t just for social media feeds.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? Hence, training your content team in basic SEO and social media is important.

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Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. No one post can provide all relevant tools in the space.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

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Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Heading tags.

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Editorial Team Content Manufacturing Keywords 105

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. Every editor and every client has unique needs, audiences, and styles. That’ll give you a list of websites that accept guest posts, which you can later whittle down (after you’ve done a little more research) into a list of sites that pay guest writers.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience.

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Marketing Content Agency Content Marketing 107

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 104

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. SujanPatel.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

MAY 29, 2018

You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. HANDPICKED RELATED CONTENT: Community Management: A Social Media Expert Spills Her Secrets.

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Content Marketing Editorial Marketing Content 109

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

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Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

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Script Content Editorial Team Social Media 223

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. you’re essentially surfing the web to find vetted and targeted content from and for your audience.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C., But it’s rare.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Now, consumers are more demanding and the Google algorithm is more advanced.

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Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

NOVEMBER 1, 2018

When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Social media analytics. Sixty-one percent of B2B content marketers increased their use of social media over the last year, CMI research found. Social media management. Sprout Social.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Content marketers never have had as much insight into audience’s interests, struggles and intents as they do now. No one post can provide all relevant tools in the space.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Plan for social.

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Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. It’s great for the audience because they don’t have to look for multiple sources.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Blog Engage. Choose not by price, but by where members of your audience are active.

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Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

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Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Content summary.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status.

Editorial Team 110

Editorial Team Landing Page Content Editorial 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

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Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

JANUARY 26, 2018

Regardless of the tool, drilling into any content record in editorial-calendar tools typically reveals the kinds of details you might be used to tracking in a spreadsheet: who’s working on it, notes, status of scheduling for social media, etc. Audience or buyer-cycle stage. Publish date. Submission date.

Editorial 111

Editorial Government Content Editorial Team 111

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MAY 18, 2018

Polls for audience research. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. When you’re short on ideas , your audience members can be a great source of inspiration. The answer may surprise you.

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Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., if your niche is social media, focus on a single platform that’s hot). How to use infographics to build links. SEO Click To Tweet. Don’t go overboard on branding.

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SEO Social Media Content Landing Page 110