Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Isabella Nugent has joined Page One Media as senior publicist.

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Agency Editorial Editorial Team Copy Editor 66

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Finalizing.

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Content Marketing Brand Editorial Marketing 111

Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience).

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. Give your audience more reasons to convert. Video isn’t just for social media feeds. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier.

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Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? Hence, training your content team in basic SEO and social media is important.

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Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Audiences watch livestreams differently than they consume videos. Edit livestreams after they air.

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Landing Page Editorial Team Editorial Text 94

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

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Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

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Editorial Team Entertainment Content Creator Editorial 108

BKA Content

NOVEMBER 14, 2022

Though online content can take many forms , content writers typically specialize in the creation of written content, such as web pages, blog articles, press releases, video scripts, whitepapers and social media content. Our legal writers are adept at creating content that speaks to the desired audience and the search engines.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

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Content Marketing Government Marketing Food 88

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. Every editor and every client has unique needs, audiences, and styles. Follow Leads on Social Media. Most articles that tout social media as a good place to find leads will point you to Facebook Groups. Editors and clients are busy.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Client companies can inform Quill of the style of language, tone, and angle to use.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JULY 24, 2018

50,000: Launch an audience research and partial website redesign project. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement.

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Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

NOVEMBER 20, 2017

A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. Promotion, the fourth category of the AI framework, relates to AI for social media. Its software, also called Cortex, makes recommendations for content headed for social media. Image source.

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Marketing Content Agency Content Marketing 107

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 105

Social Media Media Editorial Team Editorial 105

ProBlogger

JULY 30, 2014

Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Accountability is also a must.

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SEO Editorial Team Content Management System Editorial 51

Content Marketing Institute

OCTOBER 8, 2017

Follow them on social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute. Then reach out to the influencer.

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Content Creator Audience Script Content 103

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. SujanPatel.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

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Script Content Editorial Team Social Media 223

Content Marketing Institute

MAY 29, 2018

You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. HANDPICKED RELATED CONTENT: Community Management: A Social Media Expert Spills Her Secrets.

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Content Marketing Editorial Marketing Content 109

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C., But it’s rare.

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Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. you’re essentially surfing the web to find vetted and targeted content from and for your audience. Click to enlarge.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. You can reach out through social media , but that is less likely to get a response. It also helps your brand steer the message to the influencer’s audience. Create the content.

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Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Now, consumers are more demanding and the Google algorithm is more advanced.

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Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

NOVEMBER 1, 2018

When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Social media analytics. Sixty-one percent of B2B content marketers increased their use of social media over the last year, CMI research found. Social media management. Sprout Social.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

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Brand Contractor Editorial Content 101

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Content marketers never have had as much insight into audience’s interests, struggles and intents as they do now. Taking advantage of the most SEO insight ever available.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Choose not by price, but by where members of your audience are active. GrowthHackers. Blog Engage.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. BuzzSumo (paid version only).

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Content summary.

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Content Editorial Editorial Team Social Media 106

Content Marketing Institute

MAY 24, 2018

By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. It’s great for the audience because they don’t have to look for multiple sources. If you tell me you’re going to write a big roundup blog post featuring my content, I might be willing to share it on social media.

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Content Editorial Team Promotion Social Media 105