Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Create and share great content. If you take a look at its Instagram profile , you can see that this is the most common content type.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. photooftheday. Dynamic Stories.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. These give us critical demographic information about our audience.@Twitter Sococo has been a critical tool to get this done.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. As with any content marketing initiative, avoid the one-and-done approach. Now consider which platform(s) make the most sense for your audience and business needs.

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Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Content syndication shouldn’t be all about link building. Click To Tweet. SEO Click To Tweet.

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Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. Risks and rewards marketing influencer programs.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. Don’t have an engaged audience.

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Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. says @AliceOh_. Click To Tweet.

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Social Media Media Editorial Team Collaboration 100

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. Our new publishing frequency.

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Publisher Publishing Publishing Editorial 99

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

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Editorial Team Contractor Freelance Content 102

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

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Landing Page Editorial Team Editorial Text 94

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Promotion of blog posts through social media.

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Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

OCTOBER 16, 2018

Create utterly original, standout, creative content. Original content is a must. Most of the 4 million blog posts published each day get lost in the noise. To rise above it, you can’t stop short at original – your content needs to be standout and creative to boot. How do you give your content extra oomph?

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Content Editorial Team Keywords Construction 103

BKA Content

NOVEMBER 14, 2022

A legal content writer does what any professional content writer does — creates informative, relevant and keyword-focused content for websites and other online spaces. Some copywriters are versatile and can create authoritative content for multiple industries. Why Your Law Firm Needs a Legal Content Writer.

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Content Writer Writer Content Copywriter 52

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Every editor and every client has unique needs, audiences, and styles. Supercharge Your Writing Skills.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

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SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Yes, of course you do.

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Writer Content Freelance Editorial Team 108

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Curating content.

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Marketing Content Agency Content Marketing 107

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Your friend has a water sport site and agrees to include your content. Cover image by Joseph Kalinowski/Content Marketing Institute. Metrics can be misleading.

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Editorial Team Keywords Medical Engineering 88

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

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SEO Editorial Team Content Management System Editorial 51

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. IanCleary Click To Tweet.

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Content Marketing Editorial Marketing Content 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 103

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. But how do traditional marketers make the switch? It insources the content.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. And so, Mike, here you go. But it’s rare.

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Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Launching a content brand is one thing.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. 50 of the Best Social Media Tools Selected by Top Marketers. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 25, 2017

Here’s the secret: I don’t, aside from keeping an eye on a couple of blogs about the topic. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. The ads weren’t necessarily bad, they were simply not reaching the right audience. Leverage advanced Facebook audiences.

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Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. Progress in a singular direction with that topic.

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Script Content Editorial Team Social Media 223

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

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Promotion Editorial Team Blog Blogging 99