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Mastering the Most Important Content Metrics for 2023

Contently

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

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How To Write an Effective SEO Content Brief

ContentWriters

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. It pays dividends through more effective collaboration, fewer rewrites, and higher-performing results. Are you seeking to expand brand awareness or generate leads?

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An Introduction to Social Media Marketing: Everything You Need to Know in 2023

ContentWriters

This has made it an ideal place for businesses to connect with their target audience, build relationships and promote their products or services. Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales.

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How to Establish a B2B Content Marketing Strategy

ContentWriters

A B2B content marketing strategy is a comprehensive plan that outlines the following: What content will be made (content types) Why it’s being made (content goals) Who it’s for (target audience) Where it will be shared (distribution strategy) How it will be measured (content KPIs) Content strategies are not static.

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The 7 Best Affordable Local SEO Services in 2024

BKA Content

From keyword optimization to local directory listings, SmartSites works to get your business noticed by the right audience. Funnel Boost Media Funnel Boost Media understands the nuances of local marketing and optimizes your website’s visibility within your target area. They deliver measurable results using cost-effective techniques.

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What is the Difference Between B2B vs B2C for Paid Social Media?

Neil Patel

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine.

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B2B Video Marketing Ideas and Best Practices

ContentWriters

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. This can help increase conversion rates, build trust between you and your audience, and make a more personal connection with your customers.

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