Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Content hubs: Capital Ideas. Want proof?

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Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Experts talk big value of syndicated content. Click To Tweet.

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Editorial Team Editorial Content Creator Content 89

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. The best part? Bumper Ads.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 23, 2023

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

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Ads Advertising Text Social Media 104

The Hoth

APRIL 18, 2023

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

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Brand Writing Style Content Creator Content Creation 52

Smart Blogger

MAY 30, 2023

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. We’re here to help you figure out your own journey to becoming a successful content creator.

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Content Creator Content Creation Content Social Media 70

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. Are you targeting general demographics or building your custom audiences? Validate Your Audience.

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