Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

Management 77

Management Electronics Media Architecture 77

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? This is one of the most intuitive apps I have found for team communication and curation.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team. Click To Tweet.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. While too much friction isn’t a good thing, embrace what Allen calls the conflicting collaborator: For this reason, I call the ideal person to work with a conflicting collaborator. I’ve been a quote junkie since I was a kid.

Content Marketing 95

Content Marketing Marketing Content Editorial Team 95

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Our writing team is flexible. Collaboration Corner. Strong Research Skills. Health Care.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 102

Content Marketing Marketing Editorial Content 102

Content Marketing Institute

NOVEMBER 1, 2018

When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Team collaboration. For many of the same reasons they need project management tools, content teams love their collaboration tools. @cmicontent #research Click To Tweet. Click to enlarge.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. irinaweber048 Click To Tweet.

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

Content Marketing Institute

MAY 24, 2018

By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. It’s great for the audience because they don’t have to look for multiple sources. How many partners do you need?

Content 106

Content Editorial Team Promotion Social Media 106

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 102

Editorial Government Collaboration Content 102

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

MAY 18, 2018

Collaboration with influencers is an ever-growing Instagram trend, but many brands execute it by paying for a few sponsored posts on an influencer’s feed, crossing their fingers, and praying for a few new followers to come through the tag mention. Why does a takeover work better than a standard influencer collaboration ? Image source.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. HANDPICKED RELATED CONTENT: 11 Resources to Curate, Clip, Collect, and Collaborate Content. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers.

Social Media 111

Social Media Media Marketing Storytelling 111