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Ghostwriting Trends: A Report from the Gathering of the Ghosts in New York City

Jane Friedman

Put aside your preconceptions: while there were plenty who penned memoirs for actors and athletes, there were at least as many focused on thought leadership and advice books from business executives, consultants, health experts, and scientists bent on boosting their audiences. Storytelling remains an enduring and fundamental human talent.

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What’s a Micro-Influencer? A Small But Mighty Marketing Guide

Smart Blogger

As a result, the nature of their relationship with audience members is much more intimate and direct than that of a celebrity influencer. As a result, the nature of their relationship with audience members is much more intimate and direct than that of a celebrity influencer. For businesses, this translates to a laser-focused audience.

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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Audience 109
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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

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120+ Best Blog Topics to Write About in 2024

Content Hacker

Ideas that your audience will love, share, and keep coming back for more? Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain. What are good blog topics for your hungry audience? What are good blog topics to get your audience talking?

Writing 89
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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

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5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Buffer

So, I often talk about engineering concepts like agile and sprints and sprinkle them across my content to highlight my past experiences and build a sense of familiarity with my audience.  Create video content to drive engagement I’ve found that video content gets higher engagement from the LinkedIn audience.