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How to Run Effective Food Ads

Neil Patel

The food and beverage industry is growing fast. It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products. For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Food 101
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15 Examples of Great Digital Food Advertisements

Neil Patel

alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull.

Food 83
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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”.

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5 Effective PR Writing Tips      

Freelance Writing Jobs

Industry research empowers you to generate effective messages that connect with your PR audience and meet your goals. You might come across relevant statistics–how many prefer Italian food, for example—which you can then incorporate into your press release. It should also include your PR audience.

Writing 72
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Ghostwriting Trends: A Report from the Gathering of the Ghosts in New York City

Jane Friedman

Put aside your preconceptions: while there were plenty who penned memoirs for actors and athletes, there were at least as many focused on thought leadership and advice books from business executives, consultants, health experts, and scientists bent on boosting their audiences. Storytelling remains an enduring and fundamental human talent.

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Avoid Random Acts of Content

Jane Friedman

One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences. However, when you do this without getting clear about the needs, challenges, and interests of your target audience, these efforts usually fall flat.

Content 102
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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Audience 110