Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Invest in success.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Be thoughtful and deliberate in your content creation.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

OCTOBER 29, 2017

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. And there it was … email after email, the audience telling me what they would buy. JoePulizzi Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Content Creation Blog 64

Content Marketing Institute

NOVEMBER 13, 2017

This was a question I grappled with a lot after CMI founder Joe Pulizzi asked me to put together a presentation at Content Marketing World about building the ultimate team. But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Editorial planning. Content creation.

Content Marketing 75

Content Marketing Marketing Content Search Engine Optimization 75

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Philanthropic.

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Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Nothing about the exchange shouted, “Hey! Check it out! Image source.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

AUGUST 11, 2014

You have to ensure that the content created suits its targeted audience and is appealing and informative enough to hold the peoples attention. But the same content cannot be presented on different channels in the same format – t has to be moulded and revised to best fit into a situation, so it can deliver the goods.

Content Marketing 50

Content Marketing Editorial Marketing Collaboration 50

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

JULY 2, 2018

Before you write any content ask yourself, “What is my plan to affect the reader’s mind and heart?”. HANDPICKED RELATED CONTENT: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’. Reframe the present (Churchill). “We He retold the present to inspire victory from the depths of defeat. Synecdoche.

Content 105

Content Entertainment Content Creator Storytelling 105

Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.

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Editorial Content Content Creation Construction 52

ProBlogger

NOVEMBER 11, 2014

Don’t just present facts and figures. If you don’t post on a daily basis, make sure your readers are aware of your editorial calendar. Furthermore, there is an SEO benefit to posting fresh content regularly. Be honest, open, and treat your audience like you would family. Tell a story. Everyone loves a good story.

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Promotion Blog Blogging Content 55

Neil Patel

OCTOBER 28, 2020

All of this contributes to gaining a better, more complete view of your audience. And since you need an excellent connection with your audience if you want to make it on Instagram, the Owlmetrics audience insights can help you achieve just that. It’s easier to manage social media when you plan out content in advance.

Audience 111

Audience Social Media Editorial Engagement 111

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Kayleigh Moore

AUGUST 28, 2023

I don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. Our content budget is already locked in for the year.” “We We already have a full editorial calendar.” “Our Guess what?

Freelance 130

Freelance Writer Content Marketing Editorial 130

Content Marketing Institute

OCTOBER 8, 2017

The best authors using this article model aren’t just presenting readers with the walk-through of another company’s strategy, they’re presenting those strategies with ways the readers can implement. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. Final thoughts.

Content Creator 101

Content Creator Audience Script Content 101

ContentWriters

JULY 19, 2023

This means you not only need to create content, but it needs to be unique and provide sufficient value to your target audience. Of those brands who successfully differentiate their content from competitors, 83% said they achieve this by producing better quality content.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

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Content Marketing Editorial Proofreader Content Creator 89

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Identify Your Target Audience 3. Develop a Content Calendar 5. To put it simply, inbound content marketing is a type of inbound marketing. Content marketing is the process of creating that content.

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Content Marketing Marketing Content Creation Content 105

Neil Patel

JANUARY 21, 2023

In this article, we’ll take a look at curated content examples, when it’s best used, and some tips for implementing it into your overall marketing strategy. What Is Curated Content and How Is It Useful? At its core, curated content is simply content collected from other sources and curated for a specific audience.

Content Creation 89

Content Creation Content Social Media Editorial 89

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. It’s a really good way of outlining possibilities.

Blog 36

Blog Blogging Search Engine Optimization Social Media 36

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

DECEMBER 27, 2017

For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework : Break down your #contentmarketing program into manageable steps, says @joderama. Introduce your business to new audiences? Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Express Writers

MARCH 21, 2023

This score is unique to BuzzSumo and represents how popular content is with audiences a month after its release. In the Content Analyzer results, you can skim through a few of the most popular topics to see how they approached the topic. You can then customize your topic to fit your target audience and business niche.

Blog 52

Blog Blogging Social Media Keywords 52

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. GrowthHackers. Blog Engage.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Pronto Marketing

NOVEMBER 5, 2020

70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. By aligning your business’ DNA with content marketing goals, your company will stand out and attract more customers.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Quick Sprout

JULY 26, 2022

The digital marketing experts at Mainstreethost go beyond keyword analysis and content creation for SEO. They’ll help you with redirects, indexing, robots.txt files , duplicate content, site architecture, internal link structure, mobile performance, and more. . >> >> Compare Quotes. >> Compare Quotes.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Content Marketing Institute

APRIL 12, 2018

Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Click To Tweet.

Brand 105

Brand Content Editorial Team Editorial 105

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. It’s a really good way of outlining possibilities.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. HANDPICKED RELATED CONTENT: How to Deliver Quantifiable Content Marketing Success With a Small Team. Build a simple system that frees you to do extraordinary work.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

NOVEMBER 22, 2017

It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Proximity, such as when a request is presented, is evaluated in consistency terms. by Robert Cialdini. Data and automation.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

JULY 5, 2018

HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Broadening the perspective of your content with industry context can lend your experts’ words more credibility and expand the audience for your content. Your audiences may find the choices your customers make enlightening.

Content 106

Content Construction Banking Content Creation 106

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. We talked about editorial calendars.

Content Creator 44

Content Creator Content Editorial Content Creation 44

Content Marketing Institute

MARCH 6, 2018

But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.

Editorial 99

Editorial Government Collaboration Content 99

Content Marketing Institute

MARCH 28, 2018

Begin with your audience in mind. Conducting research, analyzing the findings, producing a report and other content, and distributing the findings for content marketing purposes requires an investment. Your primary goal should be to provide valuable insights for your audience. B2B marketers who use content marketing).

Consulting 96

Consulting Projects Recruitment Government 96

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. We talked about editorial calendars.

Content Creator 35

Content Creator Content Editorial Content Creation 35

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Segment Audience to Increase Engagement. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145