Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Invest in success.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 18, 2018

I discovered iQ while writing this post. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. It insources the content. It treats their content as a product.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 100

Content Marketing Marketing Editorial Content 100

Content Marketing Institute

APRIL 20, 2018

Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). I love using Airtable to create an organized content database. productivity Click To Tweet. tools Click To Tweet.

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows? Click To Tweet.

Long Form Content 89

Long Form Content Editorial Team Editorial Content Marketing 89

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

Editorial 110

Editorial Editorial Team Content Social Media 110