Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. As with any content marketing initiative, avoid the one-and-done approach. If you’re considering livestreaming, make a commitment to publish on a regular schedule.

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Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. But unless you’re happy to spend money on content nobody will read, it’s worth it. And that’s when you get truly high-performing content.

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Writer Content Freelance Editorial Team 107

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? also publish a great deal of content. Keep it simple.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 102

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Invest in success.

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Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. It insources the content.

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Publisher Publishing Publishing Editorial Team 109

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

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Promotion Editorial Content Social Media 50