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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

Agency 68
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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Adjust your content framework to reflect customers’ top challenges. Otherwise, your company doesn’t get full value from its content as a business asset.

Content 222
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Every editor and every client has unique needs, audiences, and styles. They make great potential clients because: You’re already familiar with the product/service; You’re in their target market, so writing for their audience is easier; You already have a relationship with these large and small businesses. Respect their time.

Freelance 126
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Increase Your SEO By Appearing on Google News

ProBlogger

Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Accountability is also a must.

SEO 51
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100+ Tools Content Marketers Really Love

Content Marketing Institute

HANDPICKED RELATED CONTENT: Sample These 45+ Content Tools to Create, Curate, and Measure. When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Digital asset management (DAM). Enterprise content management. Oracle WebCenter Content.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets.