Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Adjust your content framework to reflect customers’ top challenges. Otherwise, your company doesn’t get full value from its content as a business asset.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

NOVEMBER 1, 2018

HANDPICKED RELATED CONTENT: Sample These 45+ Content Tools to Create, Curate, and Measure. When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Click To Tweet.

Editorial 101

Editorial Government Collaboration Content 101