Remove Audience Remove Content Marketing Remove Editorial Team Remove Recruitment
article thumbnail

How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

article thumbnail

How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where To Find A Legal Content Writer

BKA Content

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Why Your Law Firm Needs a Legal Content Writer. The Reality of Legal Content Marketing.

article thumbnail

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

article thumbnail

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

article thumbnail

Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

Ninety percent of leading marketers (those who in the last year exceeded their business goals) report personalization making a significant contribution to business profitability. Maybe even recruit a data science team to help you understand how you can create these relevant experiences for users.” Click To Tweet.

article thumbnail

13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103