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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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Medical Writing Jobs 101: How to Find a Great Job (& Get Hired)

Smart Blogger

They work for clinics, pharmaceutical and medical device companies, and health care organizations. She says that, while a degree is necessary for B2B copywriting, medical copywriters only need a good portfolio and an understanding of the target customer to write copy for a general patient audience. They also pay decently.

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10 Best Content Writer Jobs for (Beginner) Freelancers in 2023

Smart Blogger

Becoming a content writer isn’t necessarily about having the perfect degree or qualifications, it’s more about cultivating the right set of skills and developing a keen understanding of your audience. At the fundamental level, as long as you have the following skills, you have the makings to be a successful content writer.

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Chief Content Officer: A Year of Insights

Content Marketing Institute

Inside, I interviewed the always fascinating Joe Chernov to get to the bottom of account-based marketing (ABM) and why content marketers should care. You still need that top-of-funnel content, but you need to resist the temptation to aspire to a larger audience. Different pathways to great content (August 2018).

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How to Become a Technical Journalist

Freelance Writing Jobs

Tech journalists take complex and detailed technical information and transform it into an easy-to-read, understandable written format for their intended audience. Their creations range from instruction manuals and user guides to web content. From pharmaceutical companies to the IT sector, the market for tech journalists is endless.

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Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.