Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.

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Content Marketing Marketing Long Form Content Content 98

Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

Audience 81

Audience Blog Blogging Social Media 81

Content Marketing Institute

NOVEMBER 14, 2023

Modern marketing teams recognize the value of building an audience. Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience. But what does that really mean?

Audience 101

Audience Marketing Content Marketing Content 101

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

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Content Marketing Marketing Content Content Creation 118

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

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Content Marketing Marketing Content Content Creation 72

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 114

Content Marketing Marketing Content Proofreader 114

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.

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Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

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Agency Content Marketing Marketing Brand Awareness 105

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 139

Content Marketing SEO Marketing Content 139

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. Often, companies will simply share general content to please everyone. Seems easy, right?

Engagement 98

Engagement Audience Content Content Marketing 98

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. What is a Target Audience?

Audience 75

Audience Marketing Social Media Insurance 75

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. What is your marketing budget?

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Content Marketing Marketing Content Creation Agency 97

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Content Marketing Marketing Content Social Media 143

ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. What Is a Content Marketing Writer? Can a content writer become a content marketer?

Content Marketing 98

Content Marketing Writer Contractor Marketing 98

Ahrefs

MAY 11, 2023

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process. Example Our … Read more ›

Content Marketing 110

Content Marketing Content Marketing Education 110

Content Marketing Institute

JULY 24, 2020

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

Audience 101

Audience Consulting Digital Marketing Content Marketing 101

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

Content Marketing 144

Content Marketing Search Engine Optimization SEO Marketing 144

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

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Sales Content Marketing Marketing Content 98

Content Marketing Institute

APRIL 5, 2021

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content.

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Audience Content Marketing Marketing Content 142

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

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SEO Content Marketing Marketing Content 126

Content Marketing Institute

SEPTEMBER 29, 2020

Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute. If it isn’t accessible or clearly understood, you are leaving people behind.

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Audience Content Content Marketing Marketing 145

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience?

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Audience Food Social Media Digital Marketing 94

Content Marketing Institute

DECEMBER 16, 2020

Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Engagement Audience Content Marketing 145

Content Marketing Institute

SEPTEMBER 9, 2020

Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute. Some of these automatic behaviors can impact how people act on what they read and how they act.

Audience 143

Audience Content Marketing Marketing Content 143

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

OCTOBER 29, 2021

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. Continue reading → The post Are You Terrorizing Your Audience?

Audience 127

Audience Content Marketing Marketing Content 127

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

Audience 143

Audience Content Content Marketing Marketing 143

Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. However, it’s not just about adapting to market changes. Need help creating top-notch content for your company blog? Let us help!

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Content Marketing Institute

SEPTEMBER 6, 2022

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading →

Audience 118

Audience Persuasion Writing Engagement 118

Content Marketing Institute

NOVEMBER 8, 2021

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.

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Audience SEO IT Content Marketing 141