Ashleyn Writes

APRIL 7, 2022

With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! I can definitely help you here, y’all.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Income Diary

DECEMBER 24, 2023

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Automotive Technician versus copy.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Jasper

JANUARY 27, 2023

Social media captions are prime real estate for connecting with your audience. Use these tips to write engaging copy that resonates and builds brand awareness.

Social Media 97

Social Media Engagement Media Brand Awareness 97

Copywriter Collective

FEBRUARY 17, 2023

A website copy is vital in your digital marketing campaign because it’s what you use to promote your product or service. However, you must be able to produce an excellent copy to attract and sustain more visitors to your website. This article provides you with eight tips for enhancing your website copy.

Copy 75

Copy Website Copywriter Copywriting 75

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. You can copy and paste tens of thousands of words into the context window and ask for a 500-word summary. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears.

Script 209

Script Copywriter Copywriting IT 209

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Copywriter Collective

APRIL 12, 2024

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? Gathering mini-yeses throughout our copy is an accepted better practice, and for good reason. Definitely not. Which one do we want?

Copywriter 52

Copywriter Copywriting Audience Persuasion 52

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Express Writers

FEBRUARY 21, 2023

Your copy should concisely describe the data for each chart. Writing copy for Infographics is a great way to learn to say complicated things in simple terms. Aim for small sections of copy that are no more than 100 words. Once you finish your initial copy, walk away and come back later.

Copy 95

Copy Writing Text Copywriter 95

Copywriter Collective

JUNE 20, 2023

But if it isn’t, you might need to look into your marketing copy. It’s designed to capture attention, generate interest, and ultimately drive the audience to take the desired action. It’s all about mastering copy optimization for digital marketing. It involves crafting content that resonates with your target audience.

Digital Marketing 52

Digital Marketing Copy Copywriter Copywriting 52

Nick Ursborne

MAY 20, 2024

We don’t enter our instructions in code, we engage with these tools by entering into conversation. Sharing emotion is how we engage our audience, and hold their attention… whether we are writing on our own, or with the help of AI. These models are not like traditional software programs. And I lead with emotion.

Writing 202

Writing Copywriter Copywriting Engineering 202

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. I’m just copying something. A good feeling!

Copywriter 234

Copywriter Copywriting Writing Landing Page 234

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. I’m putting myself in the shoes of my audience. That’s how most people do this.

Copywriter 223

Copywriter Copywriting Construction Copy 223

Neil Patel

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Questions Can Boost Engagement. Engaging your audience is essential. PPC ads can have questions that introduce problems the audience may already have. How often do you see ads asking a question? Understand Your Message.

Utilities 104

Utilities Ads Engagement Agency 104

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. And when you fail to engage emotionally, your conversion rates will fall.

Copywriter 194

Copywriter Copywriting Writing Script 194

Nick Ursborne

OCTOBER 4, 2023

This is why, to differentiate our own copy, we want to insert a real person into the narrative. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. Personal experience breathes life into your copy and content. From description to storytelling. But so can GPT-4.

Storytelling 231

Storytelling Copywriter Copywriting Writing 231

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? By following the techniques in this article, you’ll learn better writing practices to improve your marketing copy for greater success.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? By following the techniques in this article, you’ll learn better writing practices to improve your marketing copy for greater success.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Credible Content

MAY 25, 2023

You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Nick Ursborne

FEBRUARY 5, 2024

All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers.

Copywriter 223

Copywriter Copywriting Freelance Copywriting Content Creation 223

Credible Content

JUNE 23, 2023

“Direct response copywriting is the art and science of writing copy that gets people to take action.” Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Tailor your use of irony to resonate with your specific audience.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 237

Content Writer Writer Content Writing 237

Content Writing

DECEMBER 26, 2022

” When writing a copy, it’s important to keep the reader’s attention and make them want to do something, like buy something or fill out a form. When you know who your target audience is, you can figure out what they like and what they care about in general, which you can use in your content.

Website 52

Website Engagement Content Utilities 52

Enchanting Marketing

NOVEMBER 14, 2023

Engage the senses When we read sensory words , it’s as if our brains enact the experiences we’re reading about. Reading positive words activates our smile muscles while reading negative words engage our frown muscles. Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5. Not really.

Writing 189

Writing Sales Copy Text Copy 189

Copyhackers

SEPTEMBER 10, 2020

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. It’s too long.”. If so, why?

Copy 52

Copy Website Copywriter Copywriting 52

ContentWriters

DECEMBER 13, 2023

However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal. Copywriting vs Content Writing Both content and copy are vital to attaining your marketing goals when put to their proper use. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How SaaS brands can improve their homepage copy. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Backlinko

JUNE 4, 2024

They also helped generate $200K in revenue with a 13% average conversion rate from video-engaged visitors on the site. There are lots of other video marketing formats you can use to engage your audience. Shoppers found it easier to explore Munchkin’s improved site, leading to lower bounce rates and more engagement overall.

Sales 76

Sales Marketing Search Engine Optimization Social Media 76

Make a Living Writing

MAY 29, 2024

You can use sensory details in any story, literary or not, to make your writing jump off the page and engage the reader’s interest. It’s a descriptive language that plays on the reader’s senses and is tailored to invoke mental images by engaging the reader’s mind on multiple levels. What Is Sensory Language?

Writing 112

Writing IT Construction Entertainment 112

Grammarly

JANUARY 10, 2024

Convincing clients, partners, and customers to act: Effective, concise, clear, professional, and on-brand marketing communications can capture attention, quickly convey information of interest, and inspire engagement, especially when a powerful call to action is included. Reference letters have similar formality.

Writing 109

Writing Communication Copywriter Copywriting 109

Grammarly

APRIL 10, 2024

Brand storytelling with AI is the use of gen AI’s data-harnessing creativity to generate personalized, data-driven brand narratives that are deeply engaging and impactful. A compelling brand story allows the audience to imagine themselves at the center of the story. What is brand storytelling? What is gen AI?

Brand 88

Brand Storytelling Creativity Text 88

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. This means you must first find out your audience and what they expect from you.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

iWriter

JUNE 3, 2024

Whether it’s blog posts, website content, or engaging marketing copy, FreeUp has the resources to take your project to the next level. Are you looking to educate, entertain, or persuade your audience? Start your journey towards standout content today with FreeUp. Read on to learn more!

Content Creator 52

Content Creator Content Creation Collaboration Freelance 52

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences. However, when you do this without getting clear about the needs, challenges, and interests of your target audience, these efforts usually fall flat.

Content 101

Content Storytelling Consulting Promotion 101

Copywriter Collective

MARCH 19, 2024

From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence. From the headline that grabs attention to the product descriptions that highlight benefits, every piece of copy contributes to the conversion funnel.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Income Diary

MARCH 22, 2024

High-quality, engaging content can help your website rank higher in search engines, drive traffic to your site, and ultimately increase conversions and revenue. By using artificial intelligence technology, you can create high-quality content that is optimized for search engines and engages your audience. By using Frase.io

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Engineering Content Creation Content Content Creator 52