Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 104

IT Ad Copy Keywords Landing Page 104

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. The organic search results appear below the paid ads, and they’re ranked according to their quality and relevance to the search query.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience.

Ad Copy 87

Ad Copy Landing Page Social Media Keywords 87

Income Diary

MARCH 22, 2024

High-quality, engaging content can help your website rank higher in search engines, drive traffic to your site, and ultimately increase conversions and revenue. By using artificial intelligence technology, you can create high-quality content that is optimized for search engines and engages your audience. By using Frase.io

Engineering 52

Engineering Content Creation Content Content Creator 52

Neil Patel

OCTOBER 14, 2021

Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. Here’s how.

Ads 125

Ads Ad Copy Social Media Copy 125

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered.

Copywriter 91

Copywriter Copywriting Content Creation Ad Copy 91

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. This means you must first find out your audience and what they expect from you.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base. Tailored Audiences. Keyword Targeting.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. Identify/Research Your Target Audience. What does your target audience want? Don’t know where to start? Create a Buyer Persona.

Ads 126

Ads Ad Copy Social Media Advertising 126

Backlinko

MAY 14, 2024

Define Your Target Audience It’s essential to zero in on those with a genuine interest or need for what you offer to reach your target audience. This can help you understand audience preferences and pain points. Compile a list of phrases to gain deeper insights into your audience. Let’s begin.

Marketing 102

Marketing Social Media Keywords Engineering 102

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. This is the bread and butter of a Google ads specialist.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

FEBRUARY 23, 2023

Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Buyer personas are important for all kinds of marketing plans, especially when you need to nail down your target audience. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. In present times, it plays a big role in enlightening audiences about the business’s products. In this form, you engage customers by writing high-quality and valuable content.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? For example, which ad copy is more appealing in February? Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Add Polls to Your Snapchat Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Smart Blogger

JANUARY 22, 2024

The reasons are manifold: Guides Your Marketing Strategy : A well-defined funnel helps in tailoring your marketing efforts at different stages, ensuring that you’re reaching out to your audience in the most effective way. But it’s also crucial to actively engage with your target audience.

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Smart Blogger

AUGUST 5, 2023

Target Audience Characteristics B2B and B2C businesses don’t just differ in their direct customers; they also vary in target audience characteristics. Audience Targeting When it comes to marketing, B2B usually targets a niche market with a specific set of needs. Let’s dissect the key differences… 1.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. Step 3: Know Your Audience This step is critical.

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

BKA Content

DECEMBER 7, 2022

For example, if you’ve never ventured into the copywriting space, you’re missing a variety of lucrative, engaging projects. With so many projects available, you can stave off boredom by finding something new and engaging. Who creates ad copy to entice consumers? Why Apply for Online Copywriting Jobs From Home?

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Content Hacker

DECEMBER 15, 2022

The AI-generated copy is full of fluff. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. It didn’t know about it, work from it, or write it out for my audience. I posted a few on my Twitter, and they were my lowest-engagement tweets all week.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. The best way to keep your audience reading is by jumping straight into the content promised by your headline. Write for Your Audience. You need to write with your specific audience in mind. Be Engaging. Craft a Compelling Headline.

Writing 145

Writing Content Government Copy 145

Neil Patel

MARCH 15, 2021

Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Video ads had a higher CPC than image ads, and clear copy with a CTA had a lower cost than copy written without a CTA. Statista reports 33 percent of U.S.

Ads 104

Ads Social Media Advertising Ad Copy 104

Freelance Writing Jobs

JANUARY 22, 2023

If you can write with the intention of hitting the emotions of your audience while illustrating the benefits of your business through hard facts and statistics, you’ve got a recipe for a landing page that focuses on the consumer’s needs while subtly sharing information about your company alongside it as the solution to these needs.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

MARCH 30, 2023

Poor Targeting One of the main reasons marketers fail with Facebook Ads is that they fail to target their ads properly. Facebook allows you to create a custom audience, but many people don’t realize this. So, knowing how to target your ads to a custom audience is important. That tool is called Audience Insights.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. 5 Methods to Convert Paid Ad Leads.

Ads 142

Ads Landing Page Social Media Copy 142

Smart Blogger

MAY 31, 2023

It’s all about reaching your audience in their digital space and influencing their buying decisions. These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. Well, you’re in the right place.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. For starters, Reddit can drastically increase your audience exposure. 5 Strategies to Use Reddit Ads to Increase Your Sales.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

APRIL 19, 2021

How to Optimize Your Mobile First PPC Ads. Optimizing your PPC ads for mobile means thinking about how mobile users will engage with your ads. These are designed to encourage the user to interact with your ad. You can also incorporate virtual reality in your ad. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Tone settings : Adjust the tone and phrasing to suit your desired audience. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. You’ll essentially be able to optimize the campaign and focus on a more narrow audience. The people insights section on LinkedIn can help you learn more about your audience.

Banking 125

Banking Social Media Healthcare Advertising 125