Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Make your text easier to read . How do you give your content extra oomph?

Content 104

Content Editorial Team Keywords Construction 104

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Our writing team is flexible. Others, however, specialize in one or two niches, such as law.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Image alt text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Heading tags.

Editorial Team 106

Editorial Team Content Manufacturing Keywords 106

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. Image source.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JUNE 19, 2018

Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Smart Blogger

NOVEMBER 15, 2022

Every editor and every client has unique needs, audiences, and styles. They make great potential clients because: You’re already familiar with the product/service; You’re in their target market, so writing for their audience is easier; You already have a relationship with these large and small businesses. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

JULY 30, 2014

Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Accountability is also a must.

SEO 51

SEO Editorial Team Content Management System Editorial 51

Content Marketing Institute

OCTOBER 8, 2017

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute. Any questions, or just want to chat about creating good content?

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. A Step-by-Step Guide to Audience Development. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

Advertising 105

Advertising Landing Page Editorial Team Creativity 105

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Content marketers never have had as much insight into audience’s interests, struggles and intents as they do now. Taking advantage of the most SEO insight ever available.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Chatbots, aka bots, enable scalable one-to-one, natural-language interactions (sometimes text, sometimes voice). Chatbots may break our copy-paste habit.

Content 107

Content Editorial Team Script Copy 107

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. If you’re including all text or only dull stock images , you’re not setting yourself up for success.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JANUARY 25, 2018

Identify the intended audience. The message is probably not the text on the page.). You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Delete only content you’re sure isn’t useful to your audience. And more facets. Register today.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

MAY 28, 2018

Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click to enlarge.

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. One look at your team’s most recent target audience persona development exercise will remind you the typical customer today is conditioned to expect the best experience with every commercial encounter. Facebook Messenger.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

NOVEMBER 1, 2018

When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. @cmicontent #research Click To Tweet. Click to enlarge. BrandMaker.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. What tools do you use?

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Doing all those social sharing templates, the helper text.

Promotion 49

Promotion Editorial Content Social Media 49

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The trick is, create content which will be useful for the audience that is much broader than yours. Useful content is one aimed at solving a problem of your target audience. 2) Audience. Learn what attracts your audience most.

Editorial Team 33

Editorial Team Promotion Freelance Editorial 33

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. Try a little cleverness. Who says your newsletter can’t make people smile?

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 111

Blog Post Post Content Blog 111