Content Marketing Institute

JUNE 18, 2018

Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HubSpot Click To Tweet. It’s not surprising. Videos often stand out in search results thanks to the rich snippets.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

OCTOBER 24, 2018

texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Conversational marketing is nothing new.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

OCTOBER 15, 2018

HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. As a writer, you can be too close to the text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Seek feedback and proofread. Common-sense time, again.

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 13 Reasons Why You Should Consider Text-Based Marketing. Let’s all rock our quirk.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

OCTOBER 30, 2018

Image alt text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Follow this process and write a comprehensive blog post for each topic cluster. Make sure each page is optimized for SEO by including the long-tail keyword in your: Page title. Heading tags.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. hours per week.@meetcortex

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

OCTOBER 16, 2018

Make your text easier to read . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Make subheads matter – Your subheaders (e.g., H2) are only slightly less important than your headline. They: Help the reader navigate your content.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

APRIL 24, 2018

It offers sectioned content with a lot of helpful text, images, and video. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. A high website authority indicates the content is more trustworthy and credible by search engines. Where do you think this page ranks on Google?

Content 111

Content Editorial Team Engineering Content Creation 111

BKA Content

NOVEMBER 14, 2022

A strong writer naturally incorporates relevant search terms and phrases into the body, meta descriptions, alt texts and other locations to increase the likelihood that your content will get found. While the latter is by far the most important target, your content needs to appeal to the search bots as well.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 19, 2018

Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. When you’re done, you should be able to easily group your posts into clusters.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. This is a simple tool that will auto-expand snippets of text. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.)

Freelance 141

Freelance Projects Manufacturing Social Media 141

ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., Moreover, you can always use keywords in the texts of your article itself where they will look good and natural. Hello Admin!

Post 47

Post Editorial Team Proofreader Editorial 47

ProBlogger

JULY 30, 2014

Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Links to the articles on your site must be in HTML with anchor texts that include at least a few words. Accountability is also a must.

SEO 52

SEO Editorial Team Content Management System Editorial 52

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. After that they will get tired and start checking their emails, texts, go to the next meeting, or whatever. These are the search terms that we don’t normally think of.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Smart Blogger

NOVEMBER 15, 2022

Visuals break up your text and make your answers more visually appealing and easier to read. Stories are not only a great way to engage readers and increase views, they also help readers learn and retain information better. Your answers should incorporate visuals. Be sure to link to your writing samples when possible.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 29, 2018

Create a solid background for your text to pop. Create a solid background based on the color palette used in the previous Stories and make your text pop. Click the text icon (“Aa”) in the top right corner. Select the color and place the text where it belongs on the image. Select the “Fancy Text” option and type your text.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

APRIL 2, 2018

It’s best to use an H1 header tag with page content headers to identify important text. Image alternative (alt) text. Too often marketers ignore the alt text and don’t include a short description for search engines. Find a way to feature it higher in the text, a separate box, etc. Content headers. SEO Click To Tweet.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

SEPTEMBER 17, 2018

Mailshake is a lightweight, easy-to-use tool that allows you to send personalized cold emails in bulk from your email address, allowing you to send dozens or even hundreds of emails at once with text replacement personalization and automated follow-ups based on whether your recipient opens, clicks, or replies to your email. Click To Tweet.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JULY 17, 2018

Websites get delisted for tactics like hiding white text in a white background, generating tons and tons of spammy backlinks, and duplicating a website with a second domain name. Common problems may be small text, content not sized to the viewport, and buttons or links too close to each other. Do we need to worry? Click To Tweet.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

JANUARY 22, 2018

Here are some best practices to do that: Don’t include too much text, which can overwhelm your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Improve the slides. Carefully design your slides for readability and aesthetics. Leave visual space between points.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

APRIL 16, 2018

A few text-analysis and natural-language-processing tools like Watson™ Natural Language Understanding can extract entities, categories, and concepts from any piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. They also help in identifying keyword intent.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 1, 2018

Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. Salesforce Pardot. GetResponse. Marketing resource management. BrandMaker. MarcomCentral. Vya Systems. Mobile marketing. Urban Airship. Native advertising. Powerlinks. AdMachine DSP.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 25, 2018

The message is probably not the text on the page.). You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. And more facets.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Chatbots, aka bots, enable scalable one-to-one, natural-language interactions (sometimes text, sometimes voice). Chatbots may break our copy-paste habit.

Content 107

Content Editorial Team Script Copy 107

Content Marketing Institute

OCTOBER 25, 2017

Create ads in different colors with and without in-image text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. To combat that, here’s what to do: Change at least some of your ad creatives every two weeks. Expand your ad images to create more diversity.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 8, 2017

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The easiest way is to add a bit of html in the back end (don’t worry, it’s super simple). Any questions, or just want to chat about creating good content? Start the conversation in the comments.

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JUNE 6, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Instead of luring hungry customers to call in orders (the traditional step), the company created over a dozen ways to order to meet customers where they are. Examples include: Google Home. Facebook Messenger. Wearables. “It

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

MAY 28, 2018

Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click to enlarge.

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

APRIL 20, 2018

You fill the library with text, images, links, and graphics, group them by category, and indicate the platforms you want to share them on. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. To schedule, manage, and republish your social media content , try MeetEdgar.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

DECEMBER 19, 2017

For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Doing all those social sharing templates, the helper text.

Promotion 50

Promotion Editorial Content Social Media 50

ProBlogger

APRIL 27, 2016

Our case is an infographic with a text to make the content visually attractive.). If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. But it’s still relevant. The Process of Creation. Learn what attracts your audience most. 2) Small details.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

MARCH 13, 2018

The editorial team throws in content that delights them. It delivers bite-size news in a style that mimics the behavior of text messages, complete with text bubbles that float up as if someone is speed-typing them, GIFs, and buttons that readers click to choose what happens next.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith. I love using Animoto’s gorgeous templates, themes, and stock music. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. If you’re including all text or only dull stock images , you’re not setting yourself up for success.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

OCTOBER 20, 2017

Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Here’s an example from The Next Web, which uses a meme and descriptor text to inform visitors it uses cookies. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Blog Post 111

Blog Post Post Content Blog 111