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Going After the Widest Audience Possible: Q&A with Award-Winning Author Jami Fairleigh

Jane Friedman

That doesn’t include costs associated with proofreaders, formatting (or formatting software), ISBNs, covers, coaching, and marketing-related expenses. I chose to go wide from the start, wanting my books available to the largest audience possible. There is a lot to learn if you go indie.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. Two common long-form mediums are white papers and eBooks.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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How to Create an E-Book for Your Business

iWriter

It’s a powerful tool to showcase your expertise, attract new leads, and provide valuable content to your audience. Identify Your Audience Understanding your target audience is critical in the e-book creation process. Proofreading and Editing Proofreading and editing are crucial final steps before publishing your e-book.

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15 common conversion copywriting mistakes to avoid

Credible Content

It involves crafting compelling messages, headlines, calls to action, and persuasive arguments that appeal to the target audience’s emotions, desires, and pain points. They also focus on clarity, simplicity, and concise messaging to ensure that the audience can easily understand and act upon the copy.

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15 writing skills that every professional content writer must have

Credible Content

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Editing and proofreading: Being proficient in reviewing and revising content for grammar, spelling, punctuation, and overall clarity. Analyze their demographics, interests, and preferences.