Neil Patel

NOVEMBER 25, 2020

Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. In most cases, we fire back with a ready response from our emotions and then try to consciously rationalize it. Take a two-year study by Wharton Ph.D.

Sales 145

Sales Marketing Persuasion Content 145

Contently

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. However, ad spend is down , particularly in consumer and B2B tech. P&G could have stopped producing soap altogether to take care of the immediate need. It turns out that advice is dead wrong.

Content Marketing 115

Content Marketing Marketing Content Content Creator 115

Content Marketing Institute

OCTOBER 19, 2018

From its comical viral videos taking the p**s out of everybody’s poo problems to its recent book The Woo of Poo (I can’t make this stuff up), the marketers at Poo-Pourri are masters of steering into the skid. They can be transformative in even the most competitive B2B niches. B2B marketing with design disruptors. Too much?).

Content 87

Content Content Marketing Projects Concept 87

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

Media 49

Media SEO Keywords Sales 49

ProBlogger

FEBRUARY 18, 2019

Things like interviews, case studies, and things like that tend to lend themselves to the audio medium much better than written. Craig: They’re doing case studies and a fair amount of nitty-gritty how-to stuff because that’s their MO. The pop filter mechanically filters those out, so it’s really a nice thing.

Script 44

Script Audience Brand Engagement 44

Content Marketing Institute

MARCH 8, 2018

HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. We’re backing up this post in your browser, just in case. Enter title here.

Government 110

Government Content Editorial Prose 110