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Fundamentals Are Essential for Content Success

Content Marketing Institute

I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. Then the game started and we realized: He was awful. But then the game starts and it’s obvious: They can’t play. Quick: What was 2017 the “year of” again? Quick: What was 2017 the “year of” again?

Content 87
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Every B2B company is investing in content marketing right now. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. You are tasked with tackling growth and need to show fast results — where do you start? Think about it: B2B tech sales is all about numbers and selling stuff.

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276: How to Start a Successful Podcast

ProBlogger

The post 276: How to Start a Successful Podcast appeared first on ProBlogger. Learn How to Start a Successful Podcast. Then why not start a podcast? A lot of our Facegroup members have asked questions about starting a podcast, especially about gear, content, engagement, hosting, launching and monetization. Start a Blog.

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20 Buzzword Ideas for Your PPC Campaigns

Neil Patel

20 Ideas to Get You Started Using Buzzwords in PPC Campaigns. Ready to get started with buzzwords? P opular Buzzword Examples. Here are some of the benefits of using buzzwords in your PPC campaigns: Grab Attention Quickl y. Most readers only skim ads or read the first few words before moving on. How NOT to Use Buzzwords in PPC.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. <p><strong>Please include attribution to contentmarketinginstitute.com with this graphic.</strong></p><br

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

And I won’t start any new social media app, platform, or tool until I’m 100% committed to it. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. It’s simple, quick to use and integrates with other social-sharing tools like Buffer. Cammi Pham, p artner, ThinkRenegade.

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You Must Win Every Moment of Trust to Win the Moment of Truth

Content Marketing Institute

Made famous by P&G in the early 2000s, they are the key times when customers make an important determination: First moment of truth – when the customer is confronted with the choice of which product to purchase. A classic B2B example of this is the handoff of leads from a thought leadership platform to the sales team.

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