Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. Click To Tweet.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. You can connect that page to your ad processes.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content. After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landing pages as well.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111