Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Providing a video-based educational experience allows you to: Position your brand as a niche authority. DIY options.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Share for shares.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

APRIL 11, 2018

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social Report for social media management. Managing your social media can be a big pain. Social monitoring to see when your brand or your competitors are mentioned. Let’s dive in!

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Additional tips for a powerful team.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 12, 2017

In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

SEPTEMBER 10, 2018

Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. HANDPICKED RELATED CONTENT: Every Event Should Be Time for Social Media. No one post can provide all relevant tools in the space.

Content 90

Content Editorial Team Banking Editorial 90

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. Follow Leads on Social Media. Maybe they want to check out your website content. Wash, rinse, and repeat. And it makes sense.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Promotion, the fourth category of the AI framework, relates to AI for social media. No one knows the impact #AI will have.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. IBMWatson ?#Analytics

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. The robot even has its own Twitter handle. Click To Tweet.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

MAY 29, 2018

You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. HANDPICKED RELATED CONTENT: Community Management: A Social Media Expert Spills Her Secrets.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JANUARY 30, 2019

ContentCal (free and paid versions) is a good way to keep your team involved as well as to ensure that your weekly and monthly calendars are diverse and balanced: @ContentCal_io can help ensure that your weekly & monthly editorial calendars are diverse and balanced, says @seosmarty Click To Tweet. Click To Tweet.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Plan for social.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Craft celebratory blog posts. As soon as you discover your brand is on the list (yay!), Share on social media. Watch for videos.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. hours, a Facebook post usually hits 75% of its maximum impressions, while Twitter engagements reach their half-life in only 24 minutes. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Register today.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

JANUARY 26, 2018

This advanced approach should give your team: A single source for the status of in-progress content on different channels. A way to track your content’s use by teams in different internal brands, divisions, or countries. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial 111

Editorial Government Content Editorial Team 111

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JANUARY 29, 2018

Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Rather, curated content is more cost effective than brand-spanking-new content. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Social media reach.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

if your niche is social media, focus on a single platform that’s hot). Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Don’t go overboard on branding. Gather data points (preferably plucked from original research) about your topic.

SEO 110

SEO Social Media Content Landing Page 110